The Critical Success Factors in Customer Relationship Management ( CRM ) ( ERP ) Implementation
نویسندگان
چکیده
C ustomer Relationship Management (CRM) is fast emerging as a top priority initiative for of businesses According to Gartner, “Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23.1 percent increase from 2006 revenue of $6.6 billion...” (gartner.com). In its 2007 press release, Gartner ranked vendors in worldwide CRM software revenue accounting for 25.4 percent of the market;
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